Biggest Luxury Brand
Evolution Of A Biggest Luxury Brand Started As Wilsdorf And Davis Ltd

The name Rolex is quite familiar to every person in the world, whether they are ones to follow or own luxury brand watches or not. Such a household name and one of the important leaders in the field, it started as Wilsdorf and Davis Ltd. In 1905 and was officially changed to the current name in 1915. The brand has come across different achievements to be placed in the top.

Patent Watch Making

Among The First To Patent Watch Making

Rolex was the first ever wristwatch brand name in the world to receive Swiss certificate of chronometric precision from the official watch rating centre. Rolex was also among the very firsts to introduce patented waterproof watch as earlier as 1926. It brought the first self winding wristwatch, first watch to break sound barrier and hence used by a pilot, first divers watch to withstand up to 100 meters deep down the sea. The brand was also one of the first to use 904L stainless steel material in watch making. They also developed their own trademark innovations on specific materials used to manufacture specific parts which are patented.

Manufacturing Specifics Of Rolex

Most of the steel watches are made from the 316L type steel, while Rolex started using 904L type stainless steel, which is extremely costly and not easy to work with but is harder than other steel types and is highly resistant to rust and corrosion. This type of steel also gives an excellent polish and look that is significant to Rolex watches and sets them apart with just look. Rolex invests prominently on research and has several dedicated labs that conduct studies and comes up with the perfect materials to use for their watch making. The main attraction in Rolex watches are they are handmade. Though they use sophisticated machines and robots for certain purposes, they are still human operated and the movements and bracelets are assembled by hand. Also, they are rechecked several times for quality before sending out for sale and this ensures the reliability and accuracy of timing with Rolex timepieces. And, the gold and platinum used for their watches are made in their own foundry to ensure perfection and good looks.